Web design refers to the process of designing the look and user experience of a website. Web design is the creation of a design that will enable users to be visually impressed, navigate easily and access the information they want when they visit a website.

Web design aims to provide an aesthetically appealing user interface (UI) and a comfortable user experience (UX) in terms of usability. Key elements of design include colors, typography, graphics, layout and user interaction.

A web designer does research to understand the expectations and needs of the user and then creates the look of a website based on this information. The colors, shapes, fonts and graphics used in the design should match the brand identity and target audience.

Web design should also pay attention to the principles of usability and accessibility. Users should be able to navigate the website easily, access the information they want quickly, and access from any device (computer, mobile, tablet, etc.).

Web design phases often include design research, pronunciation, design creation and development. These stages can vary according to customer requirements, market trends and the purpose of the design.

In conclusion, web design is a process that shapes the visual and user experience of a website. A good web design aims to create a website that impresses users, provides convenience to them and achieves its intended goals.